Sunday, September 28, 2014
The effects of Advertising in society
Everytime you watch tv,there's a lot of products or services that being featured and it is what you called advertising.It is the promotion of products or services.This gives companies a way to expose their products to people and hence maximize their sales. Without advertisement not a single farm or company can grow in this world of competition.
Advertising has big impact in people or in the whole as a society.It influences the interest of people of how they look upon things or the product or services they are selling.
It makes you think whether you need those products or it is just luxury that you want.In advertising,the benefits of the products and services are what they features instead of the product itself.Somehow,it helps the people to think or analyze their needs and wants.
Advertising can also be used to inform public about social events like concerts and performances. Charities can use media to advertise about the illnesses and encourage people for donations. Social organizations and NGOs can use the mean of advertisement for promoting their campaigns. Seeking help through advertisement during epidemics or natural calamities can help a lot.
There are some negative blames on advertising.It plays with the emotion of general public and makes them think a lot.Sometimes,they just buy products just because of what they saw on tv that really influenced them.
Products which are heavily advertised are expensive due to the cost spent on advertising. It is true that advertising increases consumption, but its also true that the more we consume, the more we destroy the environment, because if demand increases production also increases. Thus the need of raw materials also increases.
To sum up,there are negative and positive effects of Advertising.For me,it is all in the persons mind,of how they perceive advertisements and how hey will react and manage it.Advertising is just a reminder or awareness and still it is in the persons decision.
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